eMagine Technology Systems
Company Image + Website Design
- The Task
eMagine Technology Systems was in need of a complete identity and website. As a new custom home automation and audio/video company, they needed to stand out in a difficult market.
- The Challenge
The biggest challenge in the design of this identity was to avoid having a heavy emphasis on technology. Even though eMagine was a technology company, they needed to cater to customers who wanted to simplify their lives. Common branding in their industry would emphasize the “cool” electronics, and could very well worry spouses who were not comfortable with the idea of adding more buttons and more devices into their home.
- The Solution
After going through a rapid logo design phase, a hand-drawn, stylized butterfly was chosen. The butterfly both referenced the imagine in the name, as well as the freedom that this company could offer customers. A third element of this logo was it's simplicity. There are no electronics, no buttons, lights, wires, or other home automation references.
When used on the side of a work vehicle, this image is clear and memorable. Many customers commented on how they associated the logo with the company and the company's solutions.
- The Website
The logo design led into the website design. The website is designed to guide new customers through the wide array of services offered by eMagine, as well as allow existing customers to quickly access important information.
You can see samples of the website below, or simply visit the eMagine website directly.
- Sample Photo Gallery
